It has been announced by Google that the December 2018 version of Chrome (known as Chrome 71 browser) will crack down on websites who have ‘abusive experiences’. Google is cautioning site owners that it will block all ads if a website contains what they deem to be an ‘abusive experience’.
Many industry professionals have agreed this warning has not come out of nowhere and it is aimed at websites who continuously ignore warnings and harbour ‘persistent abusive experiences’.
Google’s chrome is no stranger to cracking down on abusive experiences. For a while now chrome has blocked pop up ads and this year has also restricted video auto play. It was also revealed this July that Chrome now stops unauthorised redirections. Chrome 68 now stops any unwanted pages from opening when directions are opened in a new tab. Google also created a help document to set out the rules of unprofessional advertisements. This document outlined misleading branding and phishing attempts. These guidelines are ultimately to help stop fake play buttons and video windows from appearing on websites.
Many users have suggested that Google needs to do more as more than half of ‘abusive experiences’ are currently not blocked by Chrome. There are still millions of websites online that incorporate destructive and deceptive advertisements.
As of now we are unsure as to whether Google’s Ad Block crackdown will take into account user complaints about certain sites. It is currently not completely clear how judgement will be made on a website. Google has encouraged all website owners to run the ‘Abusive Experience Report’ on their site to see if there is any abusive experiences contained.
Once problems have been identified on a site users will have 30 days to repair these experiences before Chrome removes all adverts.
Many people wonder how Google has so much power over the websites online but it has been reported that Chrome holds a tremendous amount of power. According to reports Chrome is the most popular web browser and around 66.4% of users on a desktop are using Chrome. 63% of mobile users are also surfing the web with Chrome. This means that Google has the power over these sites and website owners would be rash to ignore their warnings.
Will you be updating to Chrome 71 and what do you think about the regulations google wants to implement?
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