Cortex is a technology startup and part of the WPP marketing conglomerate. Their vision was to provide a portal for major international companies to create and manage their global digital estates across all communication channels; they chose Microsoft Azure to enable this.
Using Microsoft Azure has enabled Cortex to respond swiftly to scale their IT requirements when demand has peaked, calling in overseas resources and delighting their clients with the company’s agility and speed. This responsiveness has also resulted in enormous customer growth in a short timescale without a parallel rise in costs plus, consolidating and centralising their infrastructure with Cortex, has resulted in customers reporting cost savings of up to 40%. Furthermore, customers have been reassured by the rigorous security penetration testing that the platform has undergone and have the confidence that their websites are residing in robust Microsoft Azure environments. During their start-up period, Cortex engaged specialist developers from the Microsoft Consulting Services practice who added their bespoke knowledge to creating the company’s services and they found this added layer was of enormous benefit to them.
Cortex are delighted at the resources available to them ‘out of the box’ with Microsoft and the flexibility that this gives them in developing their core products. Azure is allowing them to bring new ideas to their clients faster and they are looking forward to a bright and innovative future partnership.
Watch their story here: https://www.youtube.com/watch?v=8YuKnB6o_jk
