The best retailers adapt constantly to the market and consumer habits, which means that you’re always growing and innovating. The cloud simply gives you the boost needed to expand your business’ capabilities and focus on what’s important to you and your customers.
1. Scalability
48% of retailers state that the ability to scale IT needs up or down rapidly’ was their reason for moving to the cloud. Businesses only need to pay for what they use, on a pay-as-you-go service. 51% of retailers say that this drive down in cost is their main reason for adopting a cloud solution.
2. Security
With 88% of retail customers expecting tight security on their transactions, businesses cannot afford to be slack. By moving some of your data to the cloud, you’re able to take advantage of up-to-date security solutions, such as: identity management, behavioural analytics that detect suspicious activity and disaster recovery.
3. Innovation and experimentation
Did you know that 73% of customers prefer to do business with brands that offer a personalised buying experience?
The cloud doesn’t just give retailers the chance to streamline operations – such as supply chain management and restocking – it can also create a personalised shopping experience for your customers.
By embracing all the intelligent cloud has to offer, retailers can make an extraordinary impact on customers and the way they shop. This impact, however, is encouraged by the drive to create change.